Motorola Droid and LucasFilm

While watching one of the ubiquitous commercials for the Motorola Droid, I noticed this blurb flashing briefly in the fine print (and also on the printed advertisements, allowing me to reprint it here):

"DROID is a trademark of Lucasfilm Ltd. and its related companies. Used under license."

Apparently, on October 9, 2009, LucasFilm applied for the mark . It covers " Wireless communications devices, including, mobile phones, cell phones, hand held devices and personal digital assistants, accessories and parts therefor, and related computer software and wireless telecommunications programs; mobile digital electronic devices for the sending and receiving of telephone calls, electronic mail, and other digital data, for use as a digital format audio player, and for use as a handheld computer, electronic organizer, electronic notepad, and digital camera; downloadable ring tones and screen savers; cameras, pagers and calling cards".